Premium heavyweight T-shirts, made in small batches.
Simple, well-made clothes built to last — each one carrying an embedded NFC tag that links back to you.
The Cloth
Every T-shirt is cut from 400+ GSM heavyweight cotton with reinforced seams — built to hold its shape and soften gracefully over years, not months. Wash inside out in cold water, dry flat in shade; that's it.
The Tag
Every garment embeds a battery-free, water-sealed NFC micro-chip stitched into the lower hem. Tap it with any smartphone — no app required. Once your order ships, the tag is assigned to that exact piece, and you claim it from your account and set the link it opens yourself.
Made in India
Studio & looms in New Delhi and Tiruppur. Every order dispatches within 24 hours of being placed, shipped across India.
Small, Considered Batches
Day01 releases in small batches rather than a continuous catalog — fewer designs, made properly, instead of more designs made to a lower standard.